How We Recommend and Rank Sites

Updated: September 27, 2026

Most online casino and gambling site review websites never tell you exactly what they are looking for or how they go about coming up with their list of recommendations. This should be a red flag.

Without full transparency, you never know if they're being paid to write fake reviews or if they even know what they're talking about.

At usonlinecasinos.biz, we do things differently. We don't want to be like everyone else, and we don't want to leave you wondering how we conduct our reviews and come to our conclusions.

In the sections below, we'll talk about what we do, what we don't do, and the criteria we use to determine whether or not an online gambling site is worth recommending to you.

Ultimately, we want to show you that you can count on our reviews to give you the most honest and accurate picture of what you can and can't expect when you join and use an online gambling site, sportsbook or online casino.

What We Don’t Do

Before we get into what we do with our reviews and what we look for, let's talk about what we don't do. It's important to know how our reviews are different and to understand some of the pitfalls that plague the rest of the industry.

We hate to sound like an infomercial when we say "the other guys," but unfortunately, the truth is that the other guys out there just don't do a good job of giving you accurate and honest information that you can take to the bank.

Let sites pay for a better review or recommendation

There's a scary practice in the online gambling review business where gambling sites pay review sites for better reviews and higher recommendations.

They are paid by the sites and in return they falsify their reviews to paint an inaccurate and more positive picture. This means that the reviews and recommendations you get from them are not true, but are nothing more than glorified advertisements pretending to be reviews.

What you see is what you’re going to get when it comes to the site.

When gambling sites contact us and aren't happy with parts of their review, we don't let them push us around and make us change it.

We politely tell them that we'll be happy to update our review when they fix the problem with their site. If they don't fix the problem to our standards, the review stays as is.

We like to think that we've had a pretty positive impact on the gaming site industry as a whole, getting sites to fix their bugs and ultimately provide a better product.

Not everyone wants to play ball, but they will never find themselves on our recommended lists unless they offer a superior product.

Ignore the bad and the ugly

Sometimes this is done maliciously, and sometimes it's just out of ignorance. Have you ever read a review for an online gambling site that was all rainbows and unicorns, but when you got to the site, the picture wasn't as pretty as what was painted? Yes, that annoys us.

Too many of the "other guys" (we're just going to own the infomercial thing now) out there have a tendency to only focus on the positive and never mention the negative.

There are a few unicorn sites out there where we had to dig to find improvements, but they're everywhere.

In our reviews, we're going to give you the whole picture. We'll show you the things we love and think are awesome, but we'll also show you the things we think are terrible and need to be fixed.

We have no allegiance to any of the sites we review, so we have no problem dropping the hammer and telling it like it is.

We feel it would be unfair to you, the reader, if we didn't give you the full picture. You will end up joining an online gambling site that isn't right for you and you will be angry and unhappy and nobody has time for that.

Our reviews give you the full picture all day, every day. We'll even tear apart a site our mom built if it's warranted. Luckily, our moms aren't in the business.

Make unsupported statements

Part of the reason we even have this section of our site is because we don't want you to think that our reviews and recommendations are just out of the blue.

In fact, we never want to make unsupported statements of any kind. You'll see a lot of reviews out there where they'll claim certain things or make statements about how great things are, but they'll never back it up with proof or the reasoning behind how they came to that conclusion.

We never do that. When we make a statement, there is research and support behind it. We don't just make things up to fit the narrative we have.

We may not always include the entire process we went through to reach our conclusions, as it would make the reviews far too long, but know that we check all of our reviews to make sure they are all based on the truth.

What You Can Expect From Us

So, the above is what you should not expect from us in our gambling site reviews. But now let us talk about what you should expect from us.

To be clear, we didn't put these things in here just to sound cool or like we know what we're doing. These are the things that all of our reviewers focus on every time they put pen to paper to review an online gambling site.

These are the things that you can count on from us on every single review we produce for you.

Honest and accurate reviews

We're not here to blow metaphorical smoke up your tailpipe. That's a fancy redneck way of saying we're not going to feed you a line of bologna, which is a fancy old person way of saying we're not going to lie to you.

You are going to get the truth in our reviews whether that is pretty or downright ugly.

We make sure to check and double check all the information we publish about a gambling site. You'll also see in the next section here that this doesn't mean we only check when the review is written and published.

Regularly updated reviews

Online gambling site reviews are a lot like computers, the second they are created they are already outdated. Online gambling sites change quickly.

They update banking options, offer new promos, and change the way they do business sometimes seemingly overnight.

If we simply created a report and sat on it for months or even years, it would be worthless to you because the information would be outdated and inaccurate.

These are both situations that you should be aware of when you're trying to choose a new online gambling home.

We obviously can't update our reviews every day, so we encourage you to check any information that's important to you. However, we work hard to update them as regularly and as quickly as possible, especially when we become aware of a major change.

Expert analysis and opinions

Would you ask someone who has never worked on a car for advice on how to be a mechanic? Would you ask someone who has never been in an airplane for advice on how to become a pilot? The answer to both of these questions is probably a resounding no.

So why would you want to take online gambling advice from people who have not spent extensive time in the industry? The answer to that question is that you wouldn't.

Too many of the online review sites out there employ people who may be great writers (sometimes not), but have no idea what they are doing when it comes to the online gaming world. You need experts to write these reviews, and that's what we provide.

We have people on staff who have spent countless years in all facets of the online and brick and mortar gaming industry. If you read some of our reviews, you'll quickly see why this is such a great and necessary asset.

The Criteria We Analyze

Now that we've covered what we do and don't do with our reviews and recommendations, let's talk about the criteria we use to analyze online gambling sites.

Reviewing a site is much more than just logging on and clicking through a few pages. It involves a careful and meticulous process of analyzing far more than you might imagine.

Below are the main criteria we look at when breaking down an online gambling site. This is not everything we look at, but these are the main components that help us decide if a site is worth using or not.

Trust and Reputation

At the top of the list of criteria we look for is trust. You have to be able to trust the online gambling site you are using in all aspects, otherwise it is a serious waste of your time.

That means you need to be able to trust that your money is safe, that your personal information is kept private, and that your bets are settled the way they should be.

You'd think it wouldn't be that hard to operate in a trustworthy manner, but we've come across some bad apples in the industry who simply don't have your best interests at heart.

Why would you ever want to play in a place where you couldn't fully trust that you would get what you expected? That is why trust is number one on our list.

The reason we included reputation is that the easiest way to determine if a site is untrustworthy is to look at its industry reputation and its reputation with customers.

It's certainly not the only way we analyze the trust factor, but it's one of the quickest tell-tale signs that something is wrong.

Security and Safety

Something that goes hand in hand with trust and reputation is security. The only way your money, bets and personal information are safe when you play online is if the online site takes the right precautions when it comes to security.

This means things like using the right type of encryption, constantly updating software to cover new security threats, and using third-party companies to help provide the best security.

You wouldn't put your money in a bank that looked like it had lax security, so why should you ever put your money in an online gambling site that has lax security? You need to know that your money and information are safe and secure.

This is not just about the software and systems they have in place. Although it's harder to analyze, we also look at the processes the company uses to operate.

This includes who they bank with, how they handle money, how they process information, and what they disclose about what they do with that information.

Internet security is a beast to tame, and if a site is not working hard to stay on top of things, you are the one who will suffer.

We put all of this together to determine if the site's security measures are up to snuff. If they're not, they won't get any kind of positive recommendation from us.

If they're on top of their game and provide a safe and secure gaming and betting environment, they're one step closer to making our list of recommended sites.

Pay Out Speed

In the early days of online gambling, sites had problems getting people paid. It wasn't so much that they wouldn't pay people, it was just that it sometimes took weeks to get your money.

In today's world, this is not acceptable. You should be able to get your winnings and enjoy them quickly, without having to bang your head against the wall to get them.

This is not okay with us. With today's technology, you should be able to receive your winnings in a timely manner. You should be able to access your funds in a timely manner so that you can truly enjoy the spoils of winning.

What fun is gambling or betting if it’s going to take weeks for you to get your money.

That is why when we review online gambling sites, we put a lot of emphasis on how long it takes for winnings to reach the winner. We understand that not every method can be instant because computers can't just print money.

But there are a lot of great digital options out there. If an online gambling site hasn't figured out how to get their people paid quickly, then we're not interested in ever recommending them or giving them a positive review. It's too important a criteria.

Banking Options

Not only do we want you to be able to get your money fast, but we also want you to have a variety of options for funding your account or withdrawing your money. Yes, you only need one option at each end that works for you.

But not every option will work for everyone, and we think it's the online gambling site's job to accommodate as many people as possible.

The brownie points for quantity only count if the quality is there as well.

It is important to note that this is the first criterion on the list, so it is not a complete disqualifier if a site is missing it. If a site is not trustworthy, has poor security, or is slow to pay out, it's an instant no from us.

But with this criterion and most of the others on this list, it's not an instant disqualifier. It certainly won't help them rise to the top or even get on our recommended list, but it won't immediately blackball them.

There are some great online gambling sites that operate with only one form of banking such as PayPal betting sites or cryptocurrency betting sites.

The User Interface

Imagine going to a grocery store that has everything you could ever need, but everything is just randomly thrown on the shelves and scattered all over the floor. Are you going to be a fan of that store?

Probably not, because you'll have trouble getting in and out efficiently, and you'll have trouble finding everything you're looking for, even though it's in there somewhere.

This is a great analogy to show why the UI (how things are organized digitally) is so important to the quality of an online gaming site.

If you can't find the games you want, the bets you want, and anything else you want to do quickly and efficiently, the experience won't be any fun.

This goes beyond just being able to find the games you want to play. It also includes the quality of those games and how they are designed. The game should be as easy, if not easier, to play than it is in person.

You shouldn't have to learn a bunch of confusing controls to get into the action. It needs to be graphically appealing, easy to use, and have a flat learning curve.

Anything less is unacceptable, but unfortunately all too common. This is why we take the user interface seriously when analyzing and reviewing online gambling sites.

Games Offered

We love choice, and that is especially true when it comes to the games offered at an online gambling site. The bottom line is that we want a lot of quality games to choose from.

If you only have one game you like to play or one sport you like to bet on, this probably isn't that important to you. But since we know we're writing reviews for a lot of different people with different tastes and interests, it's important that an online gambling site has options.

Also note that we said quality options. Just because a gaming site has 500 slots to choose from does not automatically mean they are a great slots betting site.

We'd rather see fewer options and higher quality options if we had to choose between the two. But in today's climate, we really shouldn't have to choose between the two.

There are many top-notch online gambling sites out there that not only meet the quantity requirement, but also the quality requirement.

Customer Satisfaction

While we can't talk to every customer who has ever played at an online gambling site, we do our best to get as much feedback as possible. Typically, this feedback comes from forums, personal relationships and insider industry knowledge.

Yes, we know that often all you get on the forums are the angry people, but interpreting the polarized reviews is still important as long as you know what you're looking for.

If we find a legitimate concern, you can be sure that it will be included in our reviews and will greatly reduce a site's chances of making one of our recommended lists.

Customer Service

The ideal situation when playing online is that everything goes according to plan and you never need any help.

However, the reality is that at some point in your online gaming career you are going to have questions or need help getting something taken care of. This is where customer service should come in to help you out.

But, as we've seen, the quality of customer service is really going to be all over the place with online gambling sites. There are a few specific things we look for when analyzing the quality of an online gambling site's customer service.

Second, these options need to be able to connect you with someone who can help you quickly. If it takes days or dare we say weeks to get help, that's garbage.

You should be able to get help in 24 hours or less, and ideally a lot less. In fact, we're at the point now where we want to have at least some form of instant option like live chat or phone support where you can get someone on the phone quickly to address your issue.

Finally, the quality of these customer service agents must be high. You can have all the options in the world and be able to reach someone quickly, but if they are clueless or unable to help you get anything done, then what is the point?

Unfortunately, there are a lot of great online gambling sites out there that cut corners when it comes to customer service. A few seconds into their chat and it becomes very clear that they have outsourced their customer service to the lowest bidder.

This is unacceptable to us. Part of the rake you pay when you play is to pay for competent customer service. If you can't get help with your problems or questions, we're not happy.

Customer service is one of those criteria that many might think is low on our totem pole of importance, but it is actually much higher. Hopefully you never have to use it and everything goes amazingly smoothly, but that is just not realistic no matter how great the online gambling site is.

See Our Reviews and Recommendations

Now that you know what we do and don't do with our reviews, and what we look for when reviewing and recommending, the next logical step is to look at our reviews.

The link below will take you to our main reviews page, where you can access all of our reviews, including the good, the bad, and the downright ugly.

If you're ready to start playing online, this is the best place for you to find exactly what you're looking for!

Main Reviews Page